Digital Marketing Trends For 2020

 

Digital Marketing Trends You Cannot Avoid

Photo by Lauren Mancke on Unsplash

It’s 2020 already and we have seen how Digital Marketing has made a strong impact on Marketing.

You cannot escape Digital Marketing now. You need it to grow your business.

I had talked about a few compelling reasons on Why you need Digital Marketing?

Let’s understand the Digital Marketing Trends with the passing of almost 2 months of 2020.

Photo by William Iven on Unsplash

 

 

1. Use More Interactive Content Marketing

You cannot just bore audiences by posting about your business, products or services. You have to find a way to interact with them. It can be through

• Quizzes
• Polls
• Surveys
• Contests/Giveaways
• Interactive E-book
• Countdowns

And many more….

The whole idea is to make your audience interested in your product. Your audience stays engaged and entertained by your interactive content marketing strategies. This will also drive traffic to your post or website.

2. Continue Using Chatbots

Chatbots helps you by answering your customer’s queries and the best thing is they are available 24/7 as they don’t sleep.

They don’t lose patience or get irritated.

They answer repetitive questions.

You don’t have to worry about engaging someone all day for responding to customer queries.

3. Personalization

Personalization Marketing is a new trend in Digital Marketing.

Check-in to your Netflix accounts. They recommend movies based on the past data of your profile.

People love shopping where the app understands the taste of the consumer and shows them the product accordingly.

Consumers are more satisfied with personalization be it email, content or product.

4. Influencer Marketing is on the rise

Influencer Marketing is generally considered more authentic by the people than the normal corporate brand marketing.

You will see lots of bloggers on Instagram, Youtube,etc. They will help you market your product more than real life celebrities.

5. Use more User Generated Contents(UGC)

 

User Generated Content (UGC) drives more traffic to your website. It also helps you in gaining people’s trust. UGC can be in the form of a blog, photo or video.

UGC can help you with more engagement with your audience by asking them to post their own photos with unique ideas by offering them discounts, gifts or donating to some noble cause.

Brands are now focusing more on UGC.

 

 

Conclusion

Digital Marketing is evolving every day. Buckle up and stay always updated.

The trends will also change from time to time.

Keep your eyes open for new techniques and strategies and get adapted to those quickly to stay ahead of your competitors.

Keep Learning Daily!!